Disney site lets customers design products

Disney site lets customers design products


Disney's online shopping site on Wednesday launched its first "You design it" feature in a move aimed at riding the fast-growing trend toward giving choosy Internet shoppers exactly what they want.

Disney partnered with online customization site Zazzle.com, which licenses thousands of images from Warner Bros., Marvel Comics, Lucasfilm and 20th Century Fox, among others, and also allows users to sell their own art for use on personalized T-shirts, greeting cards and postage stamps.


Zazzle's Disney boutique, which can be accessed via disneyshopping.com and disneyinkshop.com, allows consumers to select a Disney character, T-shirt style and color and to add a name or phrase from an approved list.

Disney, which has long allowed customers to add their names to items sold at its stores and theme parks, is "constantly looking to add personalized items for guests," sai
d David Barad, Disney's vice president of marketing for Disneyshopping.com.


Personalized products made up 10 percent to 12 percent of Disney Shopping's overall business last year and were expected to grow to 15 percent, he said.


"Of the items that we have for personalization, over 90 percent (of consumers) personalize them," Barad said. "That is telling us pretty powerfully that they want to personalize it."

Disney site lets customers design products | CNET News.com