Thursday, December 22, 2005

Disney site lets customers design products

Disney site lets customers design products

Disney's online shopping site on Wednesday launched its first "You design it" feature in a move aimed at riding the fast-growing trend toward giving choosy Internet shoppers exactly what they want.

Disney partnered with online customization site, which licenses thousands of images from Warner Bros., Marvel Comics, Lucasfilm and 20th Century Fox, among others, and also allows users to sell their own art for use on personalized T-shirts, greeting cards and postage stamps.

Zazzle's Disney boutique, which can be accessed via and, allows consumers to select a Disney character, T-shirt style and color and to add a name or phrase from an approved list.

Disney, which has long allowed customers to add their names to items sold at its stores and theme parks, is "constantly looking to add personalized items for guests," sai
d David Barad, Disney's vice president of marketing for

Personalized products made up 10 percent to 12 percent of Disney Shopping's overall business last year and were expected to grow to 15 percent, he said.

"Of the items that we have for personalization, over 90 percent (of consumers) personalize them," Barad said. "That is telling us pretty powerfully that they want to personalize it."

Disney site lets customers design products | CNET


Blogger Kold_Kadavr_flatliner said...

Hey, you. Lookit this:

God bless you with discernment!
Long Live Christ the King!
Be at peace!

12/24/2005 07:38:00 AM  
Anonymous Cristobal said...

So if I understand correctly and I may not because I haven't had my coffee yet design a T-shirt say and put it on zazzle and then you get ten percent if people buy it? Ten percent doesn't seem like a lot to me. Kind of a rip off. Or not. What do other people think?

1/08/2006 04:59:00 AM  

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